Product Profit Margins Report
IoW Defibrillators Online Store · Generated 03 October 2026 · 80 products
Average profit: £2.63 (63.9%) per item
| Img | Product | Cost | Wholesale | Retail | Profit £ | Margin % |
|---|---|---|---|---|---|---|
 | "Extended Edition" Ryde Waterworks, Knighton Memories, A4, 50 pages (16 more than original version). Proceeds to IoW Defibrillators. | £4.75 | — | £15.00 | £10.25 | 68% |
 | 12 Coloured Pencils with a Pencil Sharpener and Eraser | £0.87 | — | £2.30 | £1.43 | 62% |
 | 2027 Isle of Wight Calendar by IoW Defibrillators | £2.61 | £7.00 | £10.00 | £7.39 | 74% |
 | Acrylic Fridge Magnet - IoW Defibrillators logo | £1.24 | — | £3.00 | £1.76 | 59% |
 | Acrylic Keyring Two Sided with Mr.Mappy & Mrs. Paddy. 59.9 x 39.9mm | £0.34 | — | £1.50 | £1.16 | 77% |
 | Acrylic Keyring with Mr.Mappy | £0.35 | — | £1.50 | £1.15 | 77% |
 | Acrylic Keyring with Mr.Mappy & Mrs.Paddy | £0.35 | — | £1.50 | £1.15 | 77% |
 | Acrylic Keyring with Mrs. Paddy | £0.36 | — | £1.50 | £1.14 | 76% |
 | Apron 48x68cm with Mr.Mappy & Mrs.Paddy | £1.91 | — | £5.00 | £3.09 | 62% |
 | Badge 58mm - IoW Map logo | £0.17 | — | £1.00 | £0.83 | 83% |
 | Badge 58mm - Mr.Mappy | £0.49 | — | £1.00 | £0.51 | 51% |
 | Badge 58mm - Mr.Mappy & Mrs.Paddy on the beach. | £0.46 | — | £1.00 | £0.54 | 54% |
 | Badge, Mrs.Paddy, 44mm | £0.26 | — | £0.60 | £0.34 | 57% |
 | Ball Point Pen Mr.Mappy & Mrs. Paddy | £0.31 | — | £1.00 | £0.69 | 69% |
 | Baseball Cap Blue - Mr.Mappy & Mrs.Paddy | £2.12 | — | £5.00 | £2.88 | 58% |
 | Baseball Cap Red - Mr.Mappy & Mrs.Paddy | £2.12 | — | £5.00 | £2.88 | 58% |
 | Beanie Hat "I Suport IoW Defibrillators", khaki colour. Stretch-fit. | £1.17 | — | £4.00 | £2.83 | 71% |
 | Car Air Fresheners (Heart shaped, Rose fragrance) | £0.47 | — | £1.20 | £0.73 | 61% |
 | Car Wobbly ornament, Mrs.Paddy | £1.29 | — | £3.00 | £1.71 | 57% |
 | Clock - IoW Map logo | £5.54 | — | £11.00 | £5.46 | 50% |
 | Cubed Key ring 6 images | £2.58 | — | £5.00 | £2.42 | 48% |
 | EIGHT Stickers, 70mm, round - IoW Map | £0.40 | — | £0.80 | £0.40 | 50% |
 | Face Cloth - Isle of Wight Squirrel Haven, 30cm x 30cm | £0.65 | £1.10 | £1.50 | £0.85 | 57% |
 | Face Cloth - Mrs Mappy with Robin, 30cm x 30cm | £0.65 | £1.10 | £1.50 | £0.85 | 57% |
 | Flag 21x14cm Mr.Mappy & Mrs.Paddy | £0.30 | — | £1.00 | £0.70 | 70% |
 | Foldable Tote Bag, Black, with Mr.Mappy & Mrs.Paddy (Copy) | £2.11 | — | £4.00 | £1.89 | 47% |
 | Foldable Tote Bag, Red, with Mr.Mappy & Mrs.Paddy | £2.11 | — | £4.00 | £1.89 | 47% |
 | Greetings Card - Beach Picnic | £1.18 | — | £3.00 | £1.82 | 61% |
 | Greetings Card - Party in the Woods | £1.18 | — | £3.00 | £1.82 | 61% |
 | Hairpins Mappy & Paddy (set of 2) Limited | £1.26 | — | £3.00 | £1.74 | 58% |
 | Heart Shaped Fridge Magnet - IoW Defibrillators Logo | £0.17 | — | £0.50 | £0.33 | 66% |
 | Heart Shaped Fridge Magnet - Mr.Mappy & Mrs.Paddy | £0.13 | — | £0.50 | £0.37 | 74% |
 | I Don't Give Hugs Stainless Steel Shaped Badge | £2.63 | £4.00 | £7.00 | £4.37 | 62% |
 | IoW Defibrillator's Kids Activity Puzzle Book. Over 60 activities/puzzles | £1.76 | £7.00 | £10.00 | £8.24 | 82% |
 | Isle of Wight Colouring Book | £1.04 | £7.00 | £10.00 | £8.96 | 90% |
 | Isle of Wight Defibrillators Logo Round Badge 58mm | £0.22 | — | £0.70 | £0.48 | 69% |
 | Isle of Wight Defibrillators Mrs.Paddy Round Badge 58mm | £0.22 | — | £0.70 | £0.48 | 69% |
 | Isle of Wight Rock Round Badge 58mm | £0.40 | £0.90 | £1.50 | £1.10 | 73% |
 | Isle of Wight Rock - Mug | £4.24 | £6.50 | £10.00 | £5.76 | 58% |
 | Isle of Wight Rock (plain background) Metal Sign 30x20cm | £2.40 | £4.50 | £10.00 | £7.60 | 76% |
 | Isle of Wight Rock Coaster faux leather | £0.48 | — | £1.00 | £0.52 | 52% |
 | Isle of Wight Rock Metal Sign 30x20cm | £2.40 | £4.50 | £10.00 | £7.60 | 76% |
 | Isle of Wight Rock Stainless Steel Shaped Badge | £2.63 | £4.00 | £7.00 | £4.37 | 62% |
 | Isle of Wight Rock Tote bag 40x35cm | £2.12 | £4.00 | £7.00 | £4.88 | 70% |
 | Isle of Wight Squirrel Haven Metal Sign 30x20cm | £2.40 | £4.50 | £10.00 | £7.60 | 76% |
 | Isle of Wight Squirrel Haven Round 58mm Badge | £0.52 | £0.70 | £1.00 | £0.48 | 48% |
 | Isle of Wight Squirrel Haven Stainless Steel Shaped Badge | £2.63 | £4.00 | £7.00 | £4.37 | 62% |
 | Isle of Wight Travel / Rock Mug | £4.24 | £6.50 | £10.00 | £5.76 | 58% |
 | Isle of Wight Travel Fridge Magnet 5.5x9.5cm | £0.58 | £1.20 | £2.00 | £1.42 | 71% |
 | Isle of Wight Word Search book | £0.93 | £2.00 | £3.00 | £2.07 | 69% |
 | Jigsaw - IoW Map Artwork | £1.50 | — | £5.00 | £3.50 | 70% |
 | Jigsaw Puzzle 14x20cm Mr.Mappy & Mrs.Paddy at the Beach design | £1.50 | — | £5.00 | £3.50 | 70% |
 | Kitchen "Absorbent Polyester Dish" Towels. 66x43cm. Mr.Mappy & Mrs.Paddy | £2.54 | — | £6.00 | £3.46 | 58% |
 | Lucky Dip Children's Gift Bag - Boy | £1.50 | — | £4.00 | £2.50 | 63% |
 | Lucky Dip Children's Gift Bag - for girls | £1.50 | — | £4.00 | £2.50 | 63% |
 | Mug - I Love/Support Defibs. With Red inner and heart shaped handle | £2.80 | — | £7.00 | £4.20 | 60% |
 | Mug - IoW Map | £2.99 | — | £6.00 | £3.01 | 50% |
 | Pen with Acrylic Mrs.Paddy | £1.48 | — | £3.00 | £1.52 | 51% |
 | Pencil Case (Mr.Mappy & Mrs.Paddy) | £1.33 | — | £3.00 | £1.67 | 56% |
 | Pencil Sharpener (various shapes/colours), chosen at random. | £0.04 | — | £0.15 | £0.11 | 73% |
 | Playing Cards - Mr.Mappy & Mrs.Paddy | £3.18 | — | £6.00 | £2.82 | 47% |
 | Round Acrylic Keyring "I don't give Hugs" | £0.10 | — | £0.40 | £0.30 | 75% |
 | Round Acrylic Keyring, Mr.Mappy & Mrs.Paddy | £0.10 | — | £0.40 | £0.30 | 75% |
 | Sandown Rock Round Badge 58mm | £0.40 | £0.90 | £1.50 | £1.10 | 73% |
 | Shaped Acrylic Keyring Mr.Mappy | £0.63 | — | £2.00 | £1.37 | 69% |
 | Shaped Acrylic Keyring, Mrs.Paddy | £0.22 | — | £0.70 | £0.48 | 69% |
 | Shaped Cushion/Toy 20cm. Mr.Mappy | £2.79 | — | £6.00 | £3.21 | 54% |
 | Shaped Cushion/Toy 20cm. Mrs.Paddy | £2.79 | — | £6.00 | £3.21 | 54% |
 | Shaped Keyring 4cm. Mrs.Paddy | £0.63 | — | £2.00 | £1.37 | 69% |
 | Socks Mrs.Paddy | £1.91 | — | £4.00 | £2.09 | 52% |
 | Stainless Steel Shaped Badge - Mrs.Paddy | £2.53 | — | £5.00 | £2.47 | 49% |
 | Tote bag - Mrs.Paddy "Roses are red....". 40x30cm. Red. | £0.53 | — | £3.00 | £2.47 | 82% |
 | Tote bag 40x35cm | £1.57 | — | £5.00 | £3.43 | 69% |
 | Tote bag 40x35cm Cute Mrs.Paddy and Kitten | £1.57 | — | £5.00 | £3.43 | 69% |
 | Tote bag 40x35cm Cute Mrs.Paddy and Red Squirrel | £1.57 | — | £5.00 | £3.43 | 69% |
 | Tote bag 40x35cm Cute Mrs.Paddy and Robin | £1.57 | — | £5.00 | £3.43 | 69% |
 | Tote bag 40x35cm Shocking Hugs | £1.57 | — | £5.00 | £3.43 | 69% |
 | TWELVE Stickers of Mrs. Paddy AND Mr. Mappy, 6cm | £0.43 | — | £1.20 | £0.77 | 64% |
 | Water Bottle Black 750ml, Mr.Mappy & Mrs.Paddy | £2.78 | — | £6.00 | £3.22 | 54% |
 | Water Bottle White. 750ml. Mr.Mappy & Mrs.Paddy | £2.80 | — | £6.00 | £3.20 | 53% |